Miss Jessie’s: Creating a Successful Business from Scratch—Naturally

Miss Jessie’s is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessieโ€™s โ€” the company that revolutionized the hair care industry.

When Miko and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being โ€œdo it yourselfโ€ women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie’s, Miko reveals how she and Titi applied those lessons to create a successful business from scratch.

A family memoir with a wealth of practical business advice and handy hair tips, told in Miko’s funny and relatable voice, Miss Jessieโ€™s is her remarkable story โ€” from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women.

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